What Type Of Blank Hats To Invest In For Summer 2024

Summer is here, and with it comes a surge in demand for specific hats that people prefer to wear more throughout the season in 2024. Certain styles appeal more to retail customers during summer, and that’s why it’s important for our buyers to know what they need to stock up on this year. It might seem a little challenging to pick the right type of hat, but this blog should make it easier.

So where do you begin?

Let’s take a look at some data and insights to make informed choices for purchasing wholesale blank hats for your business in the Summer of 2024. 

The Classic Summer Headwear

5-panel and 6-panel trucker hats have always sold well in summer. The mesh back keeps wearers cool, while the structured front offers space for embroidery or custom printing. And they come with snapback closures that we Americans simply love. 

According to the Promotional Products Association International (PPAI), trucker hats are consistently among the top-selling promotional items in the US, making them a reliable choice.

America's Favorite

Seasons never mattered for blank baseball hats to retain their popularity. This year at CapBargain, baseball hats are among the bestselling summer hats. And it is not just due to the great sun protection. It isn’t a surprise why these hats come in a variety of colors, considering how much we love to have these on our heads outdoors.

A 2023 study by Headwear Inc. revealed that baseball hats remain the most popular hat style in the US, capturing over 40% of the market share. 

For The Summer Activewear Ensemble

Outdoor activities are part of summer. We are not talking about going out for some fun under the scorching sun. But people wish to cool off a lot this season. And all eyes fall on performance-wear. Blank performance hats complement this culture. These hats are made with materials that wick moisture, and continue to sell among athletes and anyone seeking a comfortable hat for hot weather.  

The activewear market in the US is expected to reach a staggering $257.9 billion by 2025 according to Statista. 

Take that as a testament to how important performance hats are in the activewear market. Customization can make these hats even more appealing.

Straw hats are a summer must-have. Period. Natural breathability is just one feature. These hats provide excellent sun protection and can be customized with beads and other teeny-tiny details for a unique appeal.  

A recent consumer survey by the American Straw Hat Company indicated that 72% of their respondents planned to purchase a straw hat for the summer season.

People just want at least one in their wardrobe.

The Retro Classic

We touched on this earlier in this blog. You may personally know a lot of people who prefer snapback closures on their caps. They are considered vintage by many, and our younger demographic seems to share the same view. We believe a combination of snapback closure and flat brim is what the younger audience would want. The adjustable strap ensures a comfortable fit, while the flat brim delivers a street-style look.  The recent resurgence of 90s fashion trends fueled the popularity of blank snapback hats. And today they are a fine choice for summer.

These categories should be enough to give you an idea of where to start, to serve your audiences better. CapBargain’s inventory features just the right kind of hat you will need to impress a wide range of customer segments. However, to maximize the sales potential, we recommend unique customizations. Even if you need just blanks alone, you can get top-quality ones at the most competitive wholesale prices in the market. 

If you still can’t figure out the right colors, maybe this blog can help.

If you are unsure of the fabrics, check out our Wholesale Hats Fabric Guide. 

Need more info on the right kind of decoration for the styles you need? Go through our Custom Hats Guide.

So, what are you waiting for? Explore CapBargain today and get the hottest blank hats for this Summer!