8 Ways to Grow Your Business with Custom Hats

A few posts back, we talked about the benefits of promotional hats and how they can facilitate your marketing and branding goals. But many of our readers wanted to know how they can use custom hats as part of their marketing and branding strategy. Well, here you go - 8 ways to grow your business with custom promo hats.

• Custom hats as employee outfits

Great branding starts from within.

And one of the best ways to start building a brand image is by outfitting your staff with custom uniforms.

Research shows that 94% of consumers prefer staff in uniforms as they are easily recognizable.

But this doesn't mean that you should outfit your employees in high-end apparel that costs a fortune. A great outfit for your employees can be as simple as custom promo hats with logos printed on them. These hats make it easy for a customer to see who is in charge as soon as they set foot in your store.

Whether your staff wears them at the store or outdoors, these hats will rest on their heads casually creating at least 3400 impressions during their lifetime and making people familiar with your brand.

• Connect with your customers using freebies

Most businesses are so engrossed in closing more sales that they often overlook the opportunities to connect with their clients. Strengthening the bond with your current customers can be as easy as gifting a logoed cap.

61% of consumers think gifts are one of the best ways a brand can interact with them.

Customers are more favorable to the brand that offered them a promotional gift. Gifting durable promotional products like hats ensures that the association continues for a long time.

• Inspire and engage your team with custom hats

A simple way to inspire your team is to recognize the great work they do. In fact, 79% of employees believe that recognition makes them work harder. This can be a thank you note, a quick email, or a shout-out. Or you could simply give them promotional apparel like a printed hat to get them inspired and engaged.

Studies by Forbes show that a highly engaged team can be 21% more productive at work. This speaks to the indirect benefits of giving staff corporate merchandise and spurring your employees to keep performing at their best.

• Hand out caps at local events

Find local events in your area and hand out custom caps to the participants. This could be a social movement, a charity fundraiser, a gala, or even a sports match. You could give away logoed caps to the participants and everyone involved in the event. For this, you can get caps with the event name on the front and your logo on the sides or back.

An example would be of handing out logoed wholesale hats to the runners and volunteers of a 5K run to help raise funds for a local charity. Whatever event you pick, make sure that the nature of the event is in line with your company’s image to expose your brand to the relevant markets.

• To tell your brand’s story

Promotional hats can be a great way to showcase the values and story of your brand. Design your hats so that it exudes your brand’s vision and what it stands for.

63% of consumers prefer to purchase products and services from companies that stand for a purpose.

Using custom hats to share your brand’s message not only helps shape your brand image but also attracts customers who share the same ideas.

• Through social media giveaways

Social Media contests are an effective way to increase user engagement, boost brand awareness and generate more sales. You can combine the power of social media and promotional hats to reach even more people.

Start by thinking about your company’s marketing goals and design a contest that helps you achieve these. You could also give away free products or services to the winner and blank hats printed with custom logos for everyone else who participated.

• Send them to Influencers to get the word out

Partnering up with online influencers is another great way to leverage the power of social media. They could simply show up wearing the hat, or even give your business a shout-out, letting their fans know about you. The crux of this plan will be finding the right social media celebrities. Don’t just choose someone based on their large follower count. Rather keep these factors in mind - the right segment and compatibility.

Even an influencer with a couple of million followers won’t be able to help you if none of their viewers are interested in your products or services. If you run a restaurant, it makes little sense to partner up with pro-gamers as most of their followers are there just for the fun content. Here, going for a food vlogger might be the best choice for your brand. You also want to make sure that the nature of their content is compatible with the brand image you want to create.

• Head to tradeshows

Trade Shows make it easy to get your name out there to potential future associates with just a hat. You can give custom hats to any promising connections you have made as an invitation for extending the relationship to the future. Around 3% to 10% of people attending the event could show interest in your business. So make sure you have enough caps based on how big the fair is.

Conclusion

Done right, promotional marketing integrated with traditional marketing campaigns will do wonders for your business! And hopefully, these ideas inspire you with exciting ways to do that. All that is left is to find the right products for your company and get them decorated with your logos.

Ready to grow your brand?

Get Your Custom Hats Now!