How to Choose the Perfect Hat Colors
By: Melody D Posted on: Jun 19, 2023Discover a multitude of hat colors available to suit your preferences. With an extensive range of colors and styles, the options for customization are practically limitless. However, deciding which colors to offer your customers can be challenging. To simplify this decision-making process, ask yourself a couple of questions regarding your target customers and business. Read on to find helpful tips for selecting the perfect colors for your hat company, and soon enough, you'll be confidently creating your own hat lineup.
Determining the Most Popular Hat Colors
Certain hat colors enjoy more popularity than others, so it's essential to ensure that you include these hues in your selections. Neutral colors tend to dominate the hat market, making shades like brown, beige, gray, and navy excellent choices. Classic black and white are also popular options. Most desaturated colors fall within this range and make versatile hat choices as they can complement various outfits, skin tones, and hair colors. Consider the following approaches to determine the hat colors you should stock.
The Science Behind Choosing Hat Colors
Choosing the right blank hat color involves considering multiple factors. People often select hats based on their clothing or overall outfit. Therefore, it's wise to offer a wide variety of colors to allow your customers to match their hats with their wardrobes. Neutral colors provide an excellent starting point for your color selection since they can be paired with many other colors. For instance, a black or gray hat can easily complement a customer's outfits. However, some customers with extensive hat collections may seek more unique colors. Some might even conduct color analysis to match their hat with their complexion, hair color, or eye color. Expand your neutral color palette to include basic color shades to give customers more options. Enjoy the color selection process and observe how your customers respond for the best results.
Following Trends
Another approach to selecting colors is to stay updated on current trends in headwear and fashion. Fashion trends change frequently but exhibit predictable patterns. They often fluctuate from season to season, so it's crucial to keep abreast of popular headwear colors and styles for each season. For example, earthy colors tend to be favored in the fall, while bright pastel colors have recently gained popularity, particularly in summer. Keep an eye on hat styles as well since their popularity can also change over time. For instance, blank bucket hats have made a comeback in today's fashion. Stay informed about trending styles and observe how different colors correspond with those styles.
Incorporating Your Logo Stylishly

When selecting hat colors, consider how your logo will fit in. Avoid choosing colors that clash with your logo, but also be cautious of selecting a color that causes your logo to blend in with the rest of the hat. Research which colors complement the main colors in your logo and consider incorporating them into your hat design. You don't need to be an expert in color theory, but conducting a little research and making comparisons will go a long way in helping you make the right color choice.
Matching Color and Logo
Matching your hat color and logo color is possible without sacrificing the visibility of your logo design. One option is to request a border around the logo when placing a custom hat order. Alternatively, you may choose to keep your logo color and hat color the same to feature the logo more subtly. Some customers prefer this design approach over having a large, attention-grabbing logo emblazoned on top of their heads. If your logo is simple, such as a letter or symbol, you could even consider changing the logo color to suit different colored hats. Select a color that prominently features in the background of the logo or on your website.
Highlighting Your Logo
Custom hat orders are your best resource if you're unsure how to effectively feature your logo on a hat. Numerous embroidery services offer customizable wholesale hats and accessories that can showcase your logo. Investing in these services is a great way to stock your merchandise line and prepare it for sale. With their assistance, you can create hats that prominently display your logo, ensuring brand recognition and visibility.

In conclusion, selecting the right colors for your hat company involves considering various factors. Take into account the popularity of certain hat colors, the science behind the color selection, current fashion trends, and how your logo fits into the overall design. By offering a range of neutral and basic colors, as well as staying updated on color and style trends, you can cater to different customer preferences. Additionally, ensure that your logo is well incorporated into the hat design, either by matching or contrasting colors in a visually appealing way. Custom hat orders and embroidery services can be valuable resources in helping you bring your vision to life. With these considerations in mind, you'll be equipped to create a hat lineup that resonates with your target customers and reflects your brand's style and identity.